Tourism Marketing Shows Strong Growth
At a glance
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The committee reported strong digital marketing gains, including a 124% increase in Facebook views, nearly 12,000 website link clicks, and about 2.1 million paid-campaign impressions. About $6,000 remained unallocated in the current marketing budget, with members supporting further influencer campaigns and visual content while staff develops recommendations for review.
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Topics discussed
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What this means
The district’s recent online promotions reached more people and generated increased engagement. The committee discussed using the remaining marketing funds for influencer work, transportation-focused travel information, digital advertising, and new visual materials, but did not approve a specific spending plan. The committee also approved the April 17 meeting minutes.
Key decisions
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- Approved the meeting minutes from April 17, 2026.
- Supported exploring additional influencer campaigns and visual asset development for the approximately $6,000 remaining in the current marketing budget.
- Requested a written summary of marketing recommendations for Executive Committee consideration.
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