Tourism district approves $10,000 content plan
At a glance
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The Eastern Connecticut Regional Tourism District approved spending up to $10,000, including agency fees, on visual content promoting ferry travel, sporting events, boating, farmers markets, community events, seasonal attractions and fall birding.
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What this means
The funding will support tourism marketing intended to attract visitors and encourage longer stays in Eastern Connecticut. The district also discussed promoting alternative transportation, including Amtrak and ferry travel, amid anticipated traffic challenges from bridge and interchange projects. April marketing generated 2.1 million paid advertising impressions, more than 120,000 content views and approximately 44,000 influencer views.
Key decisions
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- Approved up to $10,000, including agency fees, for tourism marketing content.
- Approved the April 3, 2026 meeting minutes.
- Approved the Profit and Loss statement.
- Approved the Balance Sheet.
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