Tourism marketing plans advance
At a glance
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The committee set a timeline to release a marketing-agency request for proposals in late April, interview finalists in May, and recommend a firm for approval at the annual meeting. It also identified approximately $10,000 in unallocated visual-asset funds for possible new tourism content.
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What this means
The committee is preparing to select a marketing agency, but it did not make that selection at this meeting. Proposed campaign content will highlight rail, ferry, waterfront, recreation, attractions, and other regional travel experiences. March marketing efforts added about 1,000 Instagram followers and generated approximately 973,000 paid-ad impressions.
Key decisions
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- Approved the March 20 and March 24, 2026 meeting minutes.
- Established a late-April release, May interviews, and annual-meeting recommendation timeline for the marketing-agency request for proposals.
- Agreed that recommendations for using approximately $10,000 in unallocated visual-asset funds would be brought to the Finance Committee.
- Discussed participation in the June 18 Third Thursday Street Fest and replenishing promotional materials.
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