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The Council unanimously allocated $15,000 for a business video marketing program, including $10,000 for WCAT and $5,000 for other vetted vendors. It also approved up to $2,400 for an equal-share gift card pilot for Galvin Middle School employees, with individual cards capped at $40.
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The video program will help eligible Wakefield businesses promote themselves through professionally produced videos while allowing more than one qualified vendor. The gift card pilot is intended to direct employee spending to local businesses, but it cannot begin until the Council confirms that it may administer the program and obtains any required approvals. The Council postponed veterans-related funding decisions while it gathers more information.
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