9:00 A.M.
ALL PUBLIC COMMENTS WILL BE PROVIDED IN PERSON
OR VIA EMAIL IN ADVANCE OF THE MEETINGS.
MEMBERS OF THE PUBLIC CAN PARTICIPATE IN THE MEETING BY ATTENDING
IN-PERSON FROM THE COUNCIL CHAMBERS LOCATED AT 100 SANTA
ROSA AVENUE .
THE PUBLIC CAN ALSO VIEW OR LISTEN TO THE MEETING LIVE AT:
1. HTTPS://SANTA-ROSA.LEGISTAR.COM/CALENDAR.CLICK ON THE "IN PROGRESS" LINK TO VIEW;
2. VIA ZOOM WEBINAR BY VISITING HTTPS://SRCITY-ORG.ZOOM.US/J/82568181888,
OR BY DIALING 877-853-5257 AND ENTERING WEBINAR ID: 825 6818 1888;
3. COMCAST CHANNEL 28, AT&T U-VERSE CHANNEL 99; AND
4. VIA YOUTUBE AT HTTPS://WWW.YOUTUBE.COM/CITYOFSANTAROSA
IN THE EVENT A BOARD MEMBER PARTICIPATES REMOTELY BASED
ON JUST CAUSE OR EMERGENCY CIRCUMSTANCES
PURSUANT TO AB 2449, THE CITY WILL ALSO ALLOW FOR PUBLIC
COMMENT THROUGH THE ZOOM LINK OR DIAL-IN NUMBER ABOVE.
9:00 A.M.
CALL TO ORDER AND ROLL CALL
REMOTE PARTICIPATION UNDER AB 2449 (IF NEEDED)
MODIFICATIONS TO AGENDA
ANNOUNCEMENTS
APPROVAL OF MINUTES
Draft Minutes - October 13, 2025.
PUBLIC COMMENTS
MATTERS HELD IN COMMITTEE
PRESENTATIONS
PRESENTATION - ECONOMIC INSIGHTS WITH DR. ROBERT EYLER, SONOMA STATE UNIVERSITY
Receive a report out and presentation on the current state of the economy from Dr. Robert Eyler, Sonoma State University.
Recommended Action: Information and Discussion.
PARTNER REPORTS
ACTION ITEMS
MOTION - ECONOMIC DEVELOPMENT QUARTERLY REPORT
Receive a copy of the draft economic development quarterly report.
Recommended Action: The City of Santa Rosa Economic Development Division recommends that the Economic Development Subcommittee approve the draft economic development quarterly report for publication.
DEPARTMENT REPORTS
REPORT - ECONOMIC DEVELOPMENT IMPLEMENTATION PLAN
Receive a staff report on Economic Development Implementation Plan progress from the Economic Development Division.
Recommended Action: Discussion.
REPORT - PLANNING AND LAND USE PROJECTS
Receive a staff report from the Economic Development Division on Coordination with the Planning Division on Planning & Land Use Projects, including Entertainment Zones and Conditional Use Permit (CUP) changes.
Recommended Action: Discussion.
REPORT - DOWNTOWN ACTIVATION STRATEGIES
Receive a report from the Economic Development Division regarding current downtown initiatives and activation strategies including:
· Ross Street Pilot
· New Commercial Renter Program
· Asawa art and ongoing fountain/stage conversation.
· Park impact fees and scope development for improvements in Courthouse Square, 4th Street, Je-Ju Way, Comstock Mall, Julliard Park.
Recommended Action: Discussion.
OTHER UPDATES
REPORT - ECONOMIC DEVELOPMENT PROJECT UPDATES
Receive a report from the Economic Development Division regarding:
USL
· Creative Corridor
· Parking fees and impacts to businesses
· Art & Culture initiatives
· Events
· Downtown play panels
· Business Concierge Program.
Recommended Action: Information Only.
COMMITTEE ASSIGNMENTS
DISCUSSION - COMMITTEE ASSIGNMENTS
Review and discuss assignments accepted by, or given to, individual Subcommittee members-whether made by the Chair, initiated by the Subcommittee, or requested by staff-for the purpose of performing activities, research, outreach, or other actions outside of regular meetings that support the work program and priorities of the Subcommittee.
Discussion.
Recommended Action: Discussion.
FUTURE AGENDA ITEMS
ADJOURNMENT
The City of Santa Rosa does not discriminate on the basis of disability in the admissions or access to, or treatment of or employment in, its programs or activities. Disability-related aids or services, including printed information in alternate formats, to enable persons with disabilities to participate in public meetings and programs are available by contacting the Secretary at (707) 543-3084 (TTY Relay at 711) one week prior to the meeting. Meeting information can also be accessed via the internet at http://srcity.org.
Rollcall
Approved on: February 9, 2026
/s Jack Reynolds,
Recording Secretary