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The Strawberry Jammin’ Festival drew 8,700 people, a 67 percent increase from the previous event. Presenters said customer participation nearly doubled, with DSI, Visit Sanford, and the Cooperative Extension sharing a $20,000 investment.
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The City Council received an update on the festival’s attendance, visitor spending, marketing reach, and trolley service. Plans for 2027 include expanded use of Depot Park, children’s and pollinator activities, a dedicated website, and revised event hours. The city manager also said he would investigate the status of a stop sign planned for the Lowes grocery store parking lot.
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