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The Sanford Tourism Development Authority plans to launch a new brand video over the summer to promote its “You’ll See” campaign. The board also reviewed March occupancy tax revenue of $28,625.31, April revenue of $41,643.00, and a March occupancy rate of 60.4 percent.
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The planned video is intended to promote Sanford as a tourism destination. The board’s financial review showed more than $70,000 in reported room occupancy tax revenue across March and April, based on the figures provided. No new business was introduced, and no members of the public spoke.
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