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The board requested preparation of a $25,000 budget amendment for additional marketing and a new brand video; the amendment is scheduled for presentation on March 26, 2026. January room occupancy tax was $33,378.41, February tax was $26,392.75, and February occupancy was 56.9%.
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The $25,000 marketing request was not approved at this meeting and will return for consideration on March 26. The proposed spending would support additional marketing and a new brand video alongside the launch of the new Visit Sanford website. The board approved the financial reports and reported February occupancy of 56.9%.
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