Summary

Tourism Advisory Committee Minutes — March 11, 2026: Grant timeline, marketing and Rodeo Week transit planning

PrescottMar 11, 20263 min read

At a glance

Quick context to catch up fast.

The Tourism Advisory Committee met March 11, 2026. Members approved the February 11 minutes and received detailed timelines for the TAC grant process (applications open, deadline, scoring, awards, and City Council contract approvals). Staff provided updates on marketing, airport reporting, STR lodging metrics, recent events (including Arizona250 and group bookings), trail designation and Bean Peaks Phase 2, incoming FAM tour, and membership onboarding. Transportation planning for June–July Rodeo Week and a request for recurring budget updates were discussed. No other formal actions were taken.

Committees mentioned

Open the committee coverage hubs tied to this summary.

Tourism Advisory Committee

Topics discussed

TransportationBudget & TaxCommerce

View official document

Was this summary helpful?

Your feedback helps us prioritize what to improve next.

Key decisions

Follow the major takeaways from this briefing.

Approved February 11, 2026 Tourism Advisory Committee meeting minutes (Motion by Member Kellerman; seconded by Member Dawson): Passed 9-0.
TAC Grants: Applications opened March 1; application deadline set for April 3 at 5:00 p.m.
TAC Grants schedule: Regular TAC meeting April 8 (no scoring); Scoring meeting scheduled May 13 at 12:30 p.m. (following the regular TAC meeting at 11:00 a.m.).
Grant process timeline: Scoring to be completed in May; award letters expected in May; individual contracts and final approvals to go to City Council on July 10.
New member onboarding and swearing-in to be coordinated by the City Clerk; new members to attend April TAC meeting and participate in board chair election.
Chair requested that staff provide recurring budget updates (monthly or bi‑monthly) to track financial position.
Transportation planning for Rodeo Week: primary transit route and service options outlined (Residence Inn → SpringHill Suites → rodeo grounds), potential Prescott Valley route under consideration, ADA-accessible vans/buses planned; finalization expected mid-April with multi-channel publicity.

Timeline & follow-ups

Action items flagged by the community.

No follow-ups have been shared yet. Add one in the community board below.

Meeting information

Details and records from this meeting.