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The board voted 3-2 to recommend City Council approval of a variance allowing Heritage Square Dental Care to add an east-facing exterior wall sign at 120 St. Johns Heritage Parkway NW, despite staff recommending denial.
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The proposed sign would be illuminated and would be in addition to the permitted south wall sign and a monument sign. Supporters said it would improve visibility and help customers find the business, while opponents said the extra sign was not justified because the property already has other signage and access from Malabar Road. The variance would remain with the site address rather than the current business.
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