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January 2026 sales tax data showed a 32.9% increase and an 11.4% net increase. The board reviewed potential quality-of-life and business recruitment projects but took no action on them.
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New Braunfels Economic Development Corporation staff reported stronger sales tax collections and reviewed projected revenues, commitments, and expenditures through fiscal year 2030. The board discussed possible projects including a Comal River Master Plan, downtown improvements, athletic field renovations, airport loan forgiveness, and business incentives, but did not approve any of them. The board also discussed seven economic development negotiations in closed session and took no action.
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