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The committee approved a subscription purchase for Placer.ai, a location analytics tool that will track visitor traffic and support tourism, downtown activities, and business development decisions.
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Lombard’s Community Promotion & Tourism committee agreed to move forward with Placer.ai, software that uses mobile-location data to estimate how many people visit events and how long they stay. Staff said the tool could help measure attendance, understand where visitors come from, and show whether events like Cruise Nights bring people to local businesses. Committee members also raised privacy and budget questions, but the request was approved.
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