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The committee approved a year-long Placer.ai subscription request and supported expanding the Downtown Grant Program boundary south along Main Street.
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The committee backed a new location analytics tool that staff said would help Lombard track foot traffic and visitor patterns to support business attraction, retention, and tourism planning. Members discussed privacy protections and described the subscription as a possible one-year pilot. The committee also approved expanding the Downtown Grant Program area south along Main Street so more properties could qualify for Village incentive programs. A separate presentation reviewed existing incentive programs and past usage data, but no additional action was taken on that item.
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