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The committee identified fragmented marketing, vacancies, seasonal sales swings, parking, and safety as major downtown challenges and will ask economic-development agencies for measurable performance data. A July 2025 survey contacted 125 downtown business and property owners and received a 38% response rate; no respondents rated downtown as excellent.
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The committee is conducting an advisory review of how Geneva’s economic-development agencies support downtown businesses and residents. Members plan to create shared priorities, clarify agency responsibilities, and track results such as storefront occupancy, property values, investment, events, and safety. The committee also plans to develop a one-stop information portal for businesses, entrepreneurs, and investors, but no immediate policy or service changes were approved.
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