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The HRA approved an $11,500 HVS study to assess whether a new hotel could succeed on an 18-acre City-owned parcel south of Target along Highway 55, with contract execution conditioned on a qualifying Northwest Industrial Park land lease.
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The study will examine hotel demand, vacancies, site suitability, possible hotel types, amenities, and market positioning. The site has approximately five to six buildable acres and is near sports fields, the airport, the Civic Center, retailers, and an industrial park. Results are expected in late summer or early fall and could help guide efforts to attract a hotel developer for future Highway 55 East planning.
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